Cocobella is100% pure coconut water, direct from the source. It is the market leader across Australia.

Working with brand agency Nitty Gritty and acting as lead content specialist for all Cocobella's activities, this account provided ample scope to inject tropical energy into every facet of content.


  • Established tone of voice and content themes

  • Website copywriting

  • Blog content

  • Social media copywriting and follower engagement, with a strong focus on hashtag creation and usage

  • Recipe development and collaborations

  • Styling of monthly photo shoots to communicate specific product objectives and brand stories

  • Profiled and negotiated influencers, brand ambassadors, guest stylists and guest bloggers

  • Monthly competition creation, including all written collateral, T&C's and managing competition partners

  • Monthly newsletters

  • Product placements at major events

  • Event ideation, copywriting and publicity

Examples of written work:

Travelling Long Haul in Style
Treks with a View
An Adventurer's Guide to Sumatra
How to Stay Motivated with Fitness
Five Workout Recovery Tips
Wellness at Work