Melbourne label Radical Yes, design limited edition shoes and accessories for women with creative lifestyles.

My role was to expand the strong Australian fan base and growing international audience of Radical Yes, through exploration of new content opportunities and refinement of existing themes. 


  • Refinement of tone of voice & content themes

  • Social media content & follower engagement strategy

  • Blog content to build a story around pop-up announcements, sales and product launches

  • Influencer Outreach strategy for the Wonder Women series

Examples of written work:

Wonder Women: Santiago Sunbird
Wonder Women: Bianca Vallentine
Behind the Scenes: Shenzhen Factory Visit
Behind the Scenes: Radical Vision Launch