POMS is one of Melbourne’s most beloved and influential independent labels worn by some of the world’s boldest style icons, including Beyonce, Solange, FKA Twigs and Cara Delevingne. 

A progressive accessories label that balances nostalgia with contemporary design, POMS has matured into a sought-after name with an ardent cult following and international recognition. 


  • Re-established tone of voice for their annual brand book

  • Copywriting for brand bio and designer profile

  • Collection summation

  • Social media strategy

  • Styling of monthly photo shoots to communicate specific product objectives and brand stories

  • Event ideation, copywriting and publicity