POMS is one of Melbourne’s most beloved and influential independent labels worn by some of the world’s boldest style icons, including Beyonce, Solange, FKA Twigs and Cara Delevingne.
A progressive accessories label that balances nostalgia with contemporary design, POMS has matured into a sought-after name with an ardent cult following and international recognition.
Re-established tone of voice for their annual brand book
Copywriting for brand bio and designer profile
Social media strategy
Styling of monthly photo shoots to communicate specific product objectives and brand stories
Event ideation, copywriting and publicity