German engineered, and with a strong heritage of over 100 years, Neff ovens and appliances are a premium range of kitchen essentials.

Working with brand agency Nitty Gritty, we shifted the brand perception of Neff's product range, from an outdated, suburban appliance to a fresh, design-conscious must-have.

As lead content specialist, I crafted copy that was a nod to the traditionalists, while making way for the savvy generation of kitchen devotees.

  • Established tone of voice and content themes

  • Social media content, including Pinterest curation

  • Social media community management

  • Recipe development

  • Food styling

  • Blog writing centred on instructional cooking, food trends, dining style and kitchen design

  • Profiled and negotiated with influencers and guest bloggers