Working with brand agency Nitty Gritty, we shifted the brand perception of Neff's product range, from an outdated, suburban appliance to a fresh, design-conscious must-have.
As lead content specialist, I crafted copy that was a nod to the traditionalists, while making way for the savvy generation of kitchen devotees.
Established tone of voice and content themes
Social media content, including Pinterest curation
Social media community management
Blog writing centred on instructional cooking, food trends, dining style and kitchen design
Profiled and negotiated with influencers and guest bloggers