Magic Johnston Arts & Cultural Complex was a studio hub for photographers, artists, designers, filmmakers and creative businesses.
I came on board to boost internal communications and reinvigorate brand perception. Within three months, the complex was at full capacity with a long waiting list - something never before achieved.
Established tone of voice and content themes
Relaunched social media channels
Social media content and follower engagement
Consultancy, written collateral and press releases for two scholarship initiatives
Media coverage in Vice, Fashion Journal, The Thousands, Good Good Girl and Un Magazine
Publicity and exposure for all residents, by telling their story via Magic Johnston's communication channels
Blog content, including resident interviews / blog series
EOI documents to lease the street facing retail space of the complex