Magic Johnston Arts & Cultural Complex was a studio hub for photographers, artists, designers, filmmakers and creative businesses.

I came on board to boost internal communications and reinvigorate brand perception. Within three months, the complex was at full capacity with a long waiting list - something never before achieved.


  • Established tone of voice and content themes

  • Website copywriting

  • Relaunched social media channels

  • Social media content and follower engagement

  • Monthly newsletters

  • Consultancy, written collateral and press releases for two scholarship initiatives

  • Media coverage in Vice, Fashion Journal, The Thousands, Good Good Girl and Un Magazine

  • Publicity and exposure for all residents, by telling their story via Magic Johnston's communication channels

  • Blog content, including resident interviews / blog series

  • EOI documents to lease the street facing retail space of the complex