IXL specialise in energy efficient bathroom lighting, heating and ventilation units.

Working with brand agency Nitty Gritty, we crafted a brand personality for IXL, focusing on their eco qualities and design versatility.

  • Established tone of voice and content themes
  • Launch of blog, The Sanctuary
  • Blog writing, centred on bathroom styling and trends
  • Profiled and negotiated with leading bathroom designers, for a guest blogger series

Examples of written work:

Masculine Bathrooms
Apartment Living: Small Bathrooms
Design Secrets for Open Plan Bathrooms