Cannon Appliances are an Australian made gas heater designer, known for their adaptable models that suit both traditional houses and high-rise apartment living.
Content creation that shaped Cannon's brand to appeal to a younger demographic of home renovators and design conscious young couples. A collaboration with brand agency Nitty Gritty.
Established tone of voice and content themes
Social media content and image curation
Social media community management
Blog writing, centred on interior styling
Profiled and negotiated with guest bloggers and stylists
Generated and executed competitions and giveaways